PRIVACY POLICY

Yonex places strong emphasis on respecting individual privacy and protecting the information entrusted to the company by customers, visitors, and other users. When people access Yonex websites, online stores, digital services, or other connected platforms, certain information may be collected and processed to operate these services, complete transactions, provide assistance, improve digital experiences, and maintain a secure environment. The company’s privacy practices are intended to explain the types of information that may be handled, the purposes for which it may be used, the circumstances in which it may be shared, and the choices individuals may have regarding their personal information.

The information collected can vary according to the nature of each interaction. Customers may voluntarily provide details such as their name, postal address, email address, telephone number, and other contact information when creating an account, completing a purchase, contacting support, subscribing to communications, or participating in other activities. Information connected with transactions may include order details, purchasing records, selected products, account activity, and previous communications with customer service. These details allow Yonex to manage customer relationships, process orders, respond to requests, and provide relevant assistance throughout the shopping experience.

Technical information may also be generated automatically when visitors use online services. Depending on the platform and device involved, this information can include browser type, operating system, device characteristics, IP address, language preferences, general location information, and other technical identifiers. Details about website activity, such as pages viewed, navigation behavior, session activity, search interactions, and engagement with digital features, may be collected to help maintain functionality and understand how users interact with the platform.

Some information may be provided voluntarily through reviews, surveys, feedback forms, photographs, comments, or other user-submitted materials. Individuals can decide whether to provide information in situations where submission is optional, although certain services may require specific details before they can be completed. Information obtained through different channels may be combined when appropriate to support customer service, account management, product development, and other legitimate business activities.

Yonex uses collected information for a variety of operational purposes. Personal details may be necessary to process orders, arrange delivery, manage accounts, provide customer support, communicate transaction updates, and address questions or concerns. Information may also help the company understand customer interests, evaluate product preferences, improve online navigation, develop useful features, and enhance the overall quality of its digital services.

Data analysis can provide broader insight into how customers interact with products and online content. By reviewing purchasing trends, browsing patterns, website engagement, and responses to communications, Yonex can identify opportunities to improve products and services. These insights may contribute to more relevant content, better product presentation, improved recommendations, and more effective customer experiences.

Protecting information is also an important part of the company’s privacy approach. Personal and technical data may be processed for security purposes, including detecting unusual activity, preventing fraudulent transactions, protecting accounts, identifying unauthorized access, and maintaining the integrity of digital systems. Appropriate administrative, technical, and organizational safeguards are used to reduce the risk of unauthorized disclosure, alteration, misuse, or loss.

Certain business activities require the involvement of external service providers. Yonex may therefore provide limited information to companies that assist with functions such as payment processing, shipping, website hosting, customer support, analytics, communications, marketing, and other necessary operations. Information shared for these purposes is generally limited to what is reasonably required to perform the relevant service. Service providers may be expected to follow appropriate requirements concerning the handling and protection of personal information.

Information may also be accessible to relevant internal departments, affiliated organizations, employees, or business partners when such access is necessary for legitimate operational purposes. In circumstances involving legal obligations, information may be disclosed to government authorities, courts, regulators, or other authorized parties when required or permitted by applicable law. Disclosure may also occur when necessary to protect legal rights, investigate suspected misconduct, enforce applicable requirements, or support significant corporate events such as reorganizations, mergers, or acquisitions.

Cookies and comparable technologies may be used across digital services to support functionality and improve convenience. These technologies can remember selected preferences, recognize returning users, maintain certain account or shopping features, and provide information about how visitors use different parts of a website. Analytical tools may use related information to evaluate traffic, measure content performance, identify technical issues, and determine where improvements could make online services easier to use.

Some technologies may also support personalized advertising or marketing analysis. Information about browsing activity and interaction with digital content can help evaluate campaign performance and understand whether communications are relevant to particular audiences. Depending on the user’s location, device, browser, and applicable regulations, individuals may have options for controlling certain cookies, tracking technologies, or advertising preferences through available settings.

Users may also manage their communication choices. Promotional emails and similar marketing messages may include options that allow recipients to unsubscribe or adjust their preferences. Choosing not to receive marketing communications generally does not prevent the company from sending necessary service-related messages, such as order confirmations, account notifications, security alerts, or other communications required to complete a requested transaction.

Yonex retains personal information for periods determined by the purposes for which the information was collected and by applicable legal, operational, accounting, security, and recordkeeping requirements. Information may be maintained while an account remains active or while it is reasonably necessary to provide requested services. When information is no longer required, appropriate procedures may be used to delete, anonymize, or securely dispose of it, subject to circumstances where continued retention is legally or operationally necessary.

The company also recognizes the importance of protecting younger users. Personal information from children below an applicable minimum age is not intentionally sought for collection. If the company becomes aware that information belonging to a child has been obtained without the required authorization, appropriate steps may be taken to address the situation and remove the information where required.

Depending on the laws that apply to an individual, privacy rights may include the ability to request access to personal information, correct inaccurate records, request deletion, manage certain processing activities, or change communication preferences. The scope and availability of these rights can differ according to jurisdiction, and requests may be subject to verification or other legally permitted conditions.

Yonex continues to review its information practices as technology, business operations, and privacy requirements develop. Through careful data management, appropriate security controls, responsible use of information, and clear communication, the company seeks to maintain a dependable digital environment. Its approach aims to balance effective business operations with respect for individual privacy, allowing information to support customer service and digital improvements while maintaining appropriate safeguards for the people who interact with its services.